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Named and shamed: Keely Paige, 20, was unknowingly featured in a segment on George FM where her Instagram photos were judged

Centre of controversy: Geroge FM Breakfast hosts Thane Kirby and Kara Rickard have been suspended

In the segment the hosts read out the full names of the girls whose Instagram photos they were judging, one of whom was 20-year-old New Zealand woman Keely Paige.

Miss Paige, who has overcome an eating disorder, contacted the radio station to share her story, saying she shared photos on social media because she finally felt confident with her body and hoped to inspire others.

Despite reaching out to the station, Kara continued to refer to her as a 's***' after the segment had ended.

Miss Paige has since made her Instagram account private.

Bullied: Miss Paige was called a 's***' by radio host Kara Rickard despite telling her she once suffered from an eating disorder

She said she planned to lodge a complaint with MediaWorks and the Broadcasting Standards Authority, but the worst part about the incident was Kara putting other women down.

'They've tried to call me again, but I don't want to talk to them at all now.'

Daily Mail Australia has contacted Miss Paige for comment.

Body confidence: Miss Paige said she overcame and eating disorder and posted photos on social media because she was finally confident with her body

Thane and Kara have since apologised for the incident.

Stuff.co.nz reported a MediaWorks spokeswoman as saying the pair were 'truly sorry' for their 'poorly-judged and hurtful' segment.

The pair also apologised on air, and the station program director called both girls to apologise.

Media backlash: the incident has sparked an online petition against radio host Thane Kirby, branding his thinking as 'misogynistic and sexist'

The petition, written by Brittney Austin, read: 'Probably the most disappointing of all, was fellow female Kara Rickard also 's*** shaming' and ripping these girls apart calling trying to call them on their personal mobile's live on air with no forewarning'.

'As a female myself I find this most disgusting as I believe we are all meant to have each others backs.